Our Careers Vision

Widening horizons, challenging stereotypes and raising aspirations to improve the life chances of all our students.

Our Careers Education, Information, Advice and Guidance (CEIAG) Programme will encourage all students to aim higher and explore engaging and rewarding careers through:

Widening horizons: Many students in Norfolk only see traditional career paths in agriculture, tourism and manufacturing and they risk missing opportunities in high-growth fields such as clean energy, digital technology and creative industries.  In addition, Norfolk has traditionally seen lower rates of students applying to competitive universities, partly due to limited exposure and support for these pathways.

Challenging stereotypes: Students could be swayed by some of the common myths or stereotypes they hear from friends, family, or the media and fail to explore all the pathways open to them, e.g. believing that apprenticeships are only for people who don’t do well at school.

Raising aspirations: CEIAG supports social mobility, especially for students from disadvantaged backgrounds who may lack networks or role models. Providing equal access to information and resources can help all students to visualise pathways that align with their personal ambitions and the career opportunities in Norfolk and further afield.